1 ––––– BRINGING BACK THE BEAUTY OF CLEAN

We view cleaning as an extension to one’s beauty routine. Our ultimate focus is the individual, and we want to see you glow through using our products.

2 ––––– LESS MEANS MORE

Less clutter, distractions, and material desires means more time, energy, space, and the ability to cherish what matters most. We aim to encourage a mindset of being content with less and taking care of what you already own.

3 ––––– HERE TO STAY & GROW

We know good things take time. We hope you’ll be patient with us as we continue to learn and dream up products that are well worth the wait.

In January 2020, I married and moved to my first studio apartment, where I grew to enjoy a home-centered, slower-paced lifestyle. As I unpacked my life, I quickly learned that there was a lot to learn living without the help of my mom.

Home became the breeding ground for where I did everything–from when I woke up to work to eating a home-cooked meal and unwinding for the rest of the day. While spending the majority of my time indoors, I grew an appreciation for the art and discipline of cleaning and the boost of energy I felt from it afterward.

Yet I was uninspired, overwhelmed, and skeptical seeing the existing options when it came to building my tried and true cleaning arsenal.

KYND KARE is the brand I couldn't find; a cleaning brand that uplifts the person over the product. And if you were in the same boat as me, I hope your search has come to an end.

🖤 Krist Yu